Opera’s new browser offers free ad-blocking for desktop and mobile users. Earlier, the company introduced built-in ad blocking for the developer version of its browser.
The company says that native ad-blocking makes browsing the web faster than using third-party ad blockers. The ad blocker is deactivated by default in the browser. The user needs to turn it on by accessing the Settings or Preferences menu. Opera has also released a new tool letting users compare the loading speed of specific sites with and without ads.
Apple started ad blocking on iOS 9. Samsung also tried to block ads on its Android browser which was later shut down by Google. The company browser is way behind rivals like Chrome, Safari, and Internet Explorer. The upcoming Opera browser will feature built-in ad blocking and an integrated free VPN, which currently released to developers.