Apple officially launched RED iPhone 7 and 7 Plus as limited edition phones. The new color is launched with the (RED) alliance that raises funds to help combat the spread and effects of HIV/AIDS in Africa.

Cook said today:

Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch.

The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.

RED Apple iPhone 7 PlusThe new RED iPhone 7 and iPhone 7 Plus Special Edition will be available in 128GB or 256GB of storage, with prices starting from $749 USD. Orders will start from March 24 and will begin shipping by the end of March to customers in the US.

Apple also launched RED iPods, along with Beats Solo 3 Wireless On-Ear Headphones, the Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case, and various accessories for iPhone, iPad, and Apple Watch.

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