Since the launch of Xbox One S, Microsoft is gaining momentum in gaming console sale. For last three consecutive months, Xbox One was the top-selling console according to the NPD group. The rumored estimate suggests that Microsoft has reached 29 million Xbox One sales, compared to an estimate of 52 million for Sony PS4.
Aggressive pricing for Xbox One S and existing consoles helping Microsoft to sell more consoles than Sony. You can get Xbox One for as low as $249. Recently, Sony launched PS4 slim and PSVR. Sony will also launch a new PS4 Pro console next month. All this will help Sony in this console war.
Next year Microsoft is also launching Xbox One Scorpio a more powerful console. Holiday season is coming and we have to see if Microsoft can hold on to the lead.