According to the new YouTube guidelines, new videos will now require minimum 10,000 views to make money. This new rule will curb fake accounts that uploaded content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators.
Ariel Bardin, YouTube’s VP of product management said,
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
“This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.”
From now on, creators won’t be able to turn on monetization until they hit 10,000-lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service.